Yokuaidi

Project overview

Yokuaidi needed a website that explained strategy and creative work without leaning on generic agency language. The positioning had to feel clear across markets.

Yokuaidi needed a website and digital experience that made the work easier to understand and easier to use. Yokuaidi needed a digital presence that could communicate strategy, creativity, and cross-cultural positioning without sounding generic in either market.

Website and user experience

The live website, yokuaidi.com, is where the work becomes useful to real visitors. We organized the experience around the main actions people need to take once they arrive.

• Brand site built around services, positioning, and selected work
• Case study pages that explain strategy and creative thinking clearly
• Cross market messaging for audiences in China and abroad
• Responsive experience for an international audience

Technology and integrations

The implementation combined design, content structure, and the technologies the project actually depended on.

• Brand website development
• Custom layouts for case studies and services
• Content architecture for cross market messaging
• Performance optimization with Decimal Studios

What we built

On the delivery side, this work covered both the public website and the product details behind it. We supported the technical build and optimization of a site that presents the studio's work clearly for audiences in China and abroad.