Rubber Bullets

Project overview

Rubber Bullets needed a narrative format that could carry evidence, reporting, and data without flattening the story into a standard article page.

Rubber Bullets needed a website and digital experience that made the work easier to understand and easier to use. The story required a format that could hold sensitive reporting, evidence, and data without flattening everything into a standard article page.

Website and user experience

The live website, rubberbullets.longlead.com, is where the work becomes useful to real visitors. We organized the experience around the main actions people need to take once they arrive.

• Custom story flow for an investigative feature with heavy source material
• Interactive sections that combine evidence, testimony, and data
• Long form reading experience designed for clarity and emotional weight
• Responsive presentation for a highly visual special project

Technology and integrations

The implementation combined design, content structure, and the technologies the project actually depended on.

• Custom long form narrative development
• Interactive editorial modules
• Performance optimization for immersive story pages
• Full stack engineering support with Decimal Studios

What we built

On the delivery side, this work covered both the public website and the product details behind it. We built the technical foundation for a narrative editorial experience, supporting full-stack development, interactive storytelling, and performance optimization with Decimal Studios.