Rubber Bullets
Interactive investigative project for Long Lead documenting injuries caused by less-lethal crowd-control weapons through reporting, data, and narrative design.
The story required a format that could hold sensitive reporting, evidence, and data without flattening everything into a standard article page.
We built the technical foundation for a narrative editorial experience, supporting full-stack development, interactive storytelling, and performance optimization with Decimal Studios.
Project overview
Rubber Bullets needed a narrative format that could carry evidence, reporting, and data without flattening the story into a standard article page.
Rubber Bullets needed a website and digital experience that made the work easier to understand and easier to use. The story required a format that could hold sensitive reporting, evidence, and data without flattening everything into a standard article page.
Website and user experience
The live website, rubberbullets.longlead.com, is where the work becomes useful to real visitors. We organized the experience around the main actions people need to take once they arrive.
- Custom story flow for an investigative feature with heavy source material
- Interactive sections that combine evidence, testimony, and data
- Long form reading experience designed for clarity and emotional weight
- Responsive presentation for a highly visual special project
Technology and integrations
The implementation combined design, content structure, and the technologies the project actually depended on.
- Custom long form narrative development
- Interactive editorial modules
- Performance optimization for immersive story pages
- Full stack engineering support with Decimal Studios
What we built
On the delivery side, this work covered both the public website and the product details behind it. We built the technical foundation for a narrative editorial experience, supporting full-stack development, interactive storytelling, and performance optimization with Decimal Studios.
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