Long Lead

Project overview

Long Lead publishes deep, reported stories, so performance matters as much as layout. The platform had to respect long form reading without becoming slow or fragile for editors.

Long Lead needed a website and digital experience that made the work easier to understand and easier to use. Long Lead needed a site that respected long-form storytelling while staying fast enough to keep readers engaged through dense editorial pieces.

Website and user experience

The live website, longlead.com, is where the work becomes useful to real visitors. We organized the experience around the main actions people need to take once they arrive.

• Narrative layouts built for long form journalism
• Editorial publishing workflows for a lean newsroom team
• Performance improvements for media heavy features
• Responsive article pages that keep reading comfortable on mobile

Technology and integrations

The implementation combined design, content structure, and the technologies the project actually depended on.

• Frontend engineering for long form storytelling
• Backend development and CMS support
• Performance optimization for editorial pages
• Ongoing maintenance with Decimal Studios

What we built

On the delivery side, this work covered both the public website and the product details behind it. We handled the technical side of the platform, covering frontend and backend development, ongoing support, and performance work that improved the reading experience.