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Web Development 2023

Katie Couric Media

Media website for Katie Couric Media, built with Decimal Studios to support editorial publishing, audience growth, and site performance.

Web application development Nearshore staff augmentation
Katie Couric Media
The Challenge

Katie Couric Media needed a fast, flexible publishing platform for a high-volume brand spanning news, wellness, lifestyle, and newsletters.

Our Approach

We partnered on frontend and backend development, day-to-day support, and optimization work that kept the editorial experience smooth and the site fast.

Results
Improved site speed by about 40%
Lifted newsletter engagement by roughly 25%
Supported a faster publishing workflow for a high-volume brand
About the Project

Project overview

Katie Couric Media needed a fast publishing platform for a high volume editorial brand. The site had to support daily output, newsletter growth, and a clean reader experience at the same time.

Katie Couric Media needed a website and digital experience that made the work easier to understand and easier to use. Katie Couric Media needed a fast, flexible publishing platform for a high-volume brand spanning news, wellness, lifestyle, and newsletters.

Website and user experience

The live website, katiecouric.com, is where the work becomes useful to real visitors. We organized the experience around the main actions people need to take once they arrive.

  • Editorial sections for news, wellness, lifestyle, and recurring features
  • Newsletter friendly content flows inside the site experience
  • Publishing environment for a high volume media brand
  • Responsive templates for articles and landing pages

Technology and integrations

The implementation combined design, content structure, and the technologies the project actually depended on.

  • Frontend and backend development
  • Performance optimization across editorial templates
  • CMS driven publishing workflows
  • Ongoing engineering support with Decimal Studios

What we built

On the delivery side, this work covered both the public website and the product details behind it. We partnered on frontend and backend development, day-to-day support, and optimization work that kept the editorial experience smooth and the site fast.

Let's build something great together

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